It is basically to always create ways and means to make the brand be in people's mind. In that way, the Telangana movement has achieved a grand success. May be KCR is afraid that it will fizzle away like the previous times and hence making sure it is never out of people's consciousness.
Apart from the usual ways like speeches, songs and drama, they are using novel means which you might or not approve and appear outright foolish. Some of the creative things they have done are
1. It first started with stopping the screening of Arya-2 and Saleem, movies of stars who were against Telangana
2. Next it went to interrupting the shootings and torching down sets for the movies of Mahesh Babu, Allu Arjun, Manoj Kumar etc.
3. Next here is where the creativity oozes - They made 'Rana' the hero of Leader to say 'Jai Telangana' to allow him to shoot his movie.
4. Now could you ever imagine this ?? - They torched the cds of Leader movie because they contained the lyrics - 'Maa Telugu Talliki Mallepu danda' and they wanted ' Maa Telangana Talli ki Mallepu danda'
5. They removed the number plates of AP and started using TG on them.
Whosover is incharge of 'branding' operations of Telangana movement is very smart and has a great future.
As for us people, it is nothing short of attacking all the industries in AP. If it continues this way God knows how much time it is before the companies shift base from Hyderabad and all our creativity is left jobless.!!!